Purchase events

The sale event is a key element for measuring the performance of advertising campaigns. Installed on the order confirmation page, it collects key data about completed transactions, such as the order amount and purchased products. This information allows precise attribution of sales to the campaigns that led to these conversions.

To send the sale event, you need to execute the following code on the order confirmation page:

Minimal example

<script type="text/javascript">
  window.vzbl_q = window.vzbl_q || [];
  window.vzbl_q.push({
    event: "purchase",
    value: {
      purchase_id: "CMD_NUMBER",
      currency: "EUR",
      items: [{
        product_id: "sku910d",
        brand: "FAMOUS BRAND",
        price: 456.90,
        quantity: 2
      }]
    }
  });
</script>

Marketplace example

<script type="text/javascript">
  window.vzbl_q = window.vzbl_q || [];
  window.vzbl_q.push({
    event: "purchase",
    value: {
      purchase_id: "CMD_NUMBER",
      currency: "EUR",
      items: [{
        product_id: "sku910d",
        brand: "FAMOUS BRAND",
        price: 456.90,
        quantity: 2,
        offer_id: "off1a7z26ue",
        seller_id: "2ac661"
      }]
    }
  });
</script>

Full example

<script type="text/javascript">
  window.vzbl_q = window.vzbl_q || [];
  window.vzbl_q.push({
    event: "purchase",
    value: {
      purchase_id: "CMD_NUMBER",
      currency: "EUR",
      alias: "233eca12ac66bd99b410dae07ca910d9",
      items: [{
        product_id: "sku910d",
        brand: "FAMOUS BRAND",
        price: 456.90,
        quantity: 2,
        offer_id: "off1a7z26ue",
        seller_id: "2ac661",
        seller: "ACME"
      }]
    }
  });
</script>

Parameters	Description	Mandatory
purchase_id	The order number displayed on the order confirmation page	YES
alias	The customer identifier transformed with a hash function (MD5, SHA-256)	NO
currency	The currency’s ISO code	YES
items[i].product_id	Unique identifier of the PO line product	YES
items[i].price	The purchase price of the product from the order line	YES
items[i].quantity	The quantity of the product from the order line	YES
items[i].offer_id	The unique identifier of the ordered offer	YES (marketplace)
items[i].seller_id	The merchant identifier of the product from the order line	YES (marketplace)
items[i].seller	The merchant name of the product from the order line	NO (marketplace)
items[i].brand	The product brand of the command line	NO